The Gucci Museum


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price from$9

The coupon will be valid for 12 months from the purchase date.

& Fully Refundable

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What you will do

Spread across three floors, and spanning a total of 1,715 square metres, the museum charts Gucci’s remarkable 90-year history, from its beginnings when, in the tradition of his 14th century forbears, founder Guccio Gucci made his name as a purveyor of finest quality leather accessories, to its present day status as one of the world’s leading luxury goods brands.

In creating a space that reflects Gucci’s ethos whilst remaining sensitive to the Palazzo’s architecture, a meticulous restoration of the building’s interior sees old and new blend seamlessly to create a harmonious whole. The modernist lines and minimal colour palette of the contemporary updates integrate seamlessly with original features such as vaulted ceilings, age-worn stonework and frescoes. On the ground floor a collection of crests belonging to the original guilds has been added to with Gucci’s own coat of arms, itself a 1950s homage to the House’s alleged descent from a line of Renaissance saddlers.
History of the building
From its vantage point overlooking the beautiful Piazza della Signoria in the heart of historical Florence, Gucci Museo’s location could scarcely be more auspicious, or apt.
The museum itself is housed within the Palazzo della Mercanzia, a building whose history is deeply entwined with that of Florence itself. Founded in 1308 on the site of an ancient Roman theatre, the Palazzo was originally established to support the trade guilds of the day. In serving the interests of the city’s cloth importers, wool manufacturers and silk weavers, the Palazzo became a powerful administrative base that did much to promote Florence’s emergence as one of the leading commercial and cultural centres of Renaissance Europe.

Over the centuries, a retinue of illustrious tenants, from high ranking government officials to members of the infamous Medici family, has taken up residence at Palazzo della Mercanzia. But its latest incarnation, as home to the Gucci Museo, is the one that enjoys greatest synergy with the Palazzo’s original purpose as a champion of Florentine art and craftsmanship.



Daily: Monday - Sunday, 10:00 - 20:00; Thursday 10:00 - 23:00

Activitiy Location

Firenze, Toscana, Italy

Provided by

Gucci Museum

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship.
Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Terms & Conditions

  • The coupon will be valid for 12 months from the purchase date.
  • General cancellation policy applies.
  • This coupon is under general terms and conditions.

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